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Makeup that's good for your skin and planet


It's all about the small actions. From our formulas to our packaging, sustainability is part of every decision we make. Our goal is to thoughtfully create high performing beauty essentials that are kind to our skin and the planet.

1. Formulation & Ingredient Sourcing

Multi tasking products

Our products are designed to be multi-tasking and multi-use, to reduce the number of products in your beauty routine, therefore, minimizing packaging waste ending in landfills.

Long lasting formulation

Our formulas are concentrated and rich in pigmentation, and are designed to last long, increasing the time between repurchases.

Conscious Ingredients

Our products are water-free, and made without petrochemicals and petroleum by-products.

The Miracle Green Metal

2. Primary Packaging

Most of our packaging is made from aluminum, one of the most sustainable building materials in the world, due to its ability to be recycled and reused infinitely without losing its properties. In fact, about 75% of all aluminum ever produced in the world is still in use today, therefore, reducing packaging waste in landfills.

Our plastic product packaging is made with 50% PCR, recycled plastic, helping to decrease waste in landfills.

Reduce • Reuse • Recycle

3. Minimal, upcycled packaging

We minimize and reduce excess packaging whenever possible. Our product cartons, shipping boxes, and filler material are recyclable and biodegradable.

4. Carbon Neutral Certified

We measured and offset all our carbon emissions by funding reforestation, farm power, and landfill gas capture to remove carbon from the environment. We will continue this mission every year.


We will continue to consciously develop products that genuinely add value to your beauty routine, without comprimising on performance, people, or the planet.

We will continue to evaluate, research, and improve sustainable practices in all business areas to minimize waste and footprint to leave a cleaner, greener planet for our future generation. 

We understand we are not perfect, but we are always researching and exploring for better solutions. If you have any suggestions for cleaner designs, please let us know at 


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